Research On The Method Of Equity Valuation Of New Media Company In TMT Times

Business valuation, business management plays in an extremely important role in selecting appropriate business valuation model, to promote the healthy development of the industry and the whole of the market, has an important significance.The new media industry is one of the most concern to the capital markets industry. Due to the special nature of this industry, making it easier to attract public attention than other industries, and achieved high brand awareness and get more users. In terms of technological innovation, its speed more quickly than other industries, and therefore, in terms of return, but also easier to obtain more substantial gains. Capital is profit-driven, more and more new media companies are doing with leaps and bounds, with huge advances in digital and network technologies, new media industries and enterprises will have broad prospects for development. Relying on high-speed Internet developed new media (TMT) industries and enterprises and traditional enterprises have a big difference, and how to make the appropriate software enterprise valuation has become the focus of attention of investors and businesses.New Media (TMT) industries and enterprises good market prospects, broad space for development, good growth and rapidly changing market environment and other features make this’ type of business valuation and traditional business valuation are very different, the use of traditional assessment Methods for new media (TMT) companies are not applicable valuation industry, we need to choose a more appropriate valuation methods depending on the software company’s own characteristics.Based on this, through the existing valuation methods and new media (TMT) industries and enterprises characteristics analysis, the emphasis on corporate growth and excess returns are not necessarily sustainable PEG model and residual income models. This method introduces two kinds of scientific and objective assessment of financial indicators, with a strong operational; while the new media (TMT) industry, taking into account the characteristics of the development of enterprises, so that more meaningful assessment methods. This paper analyzes the theoretical discussion and the case method of combining enterprise evaluation method based on PEG model and residual income model was further discussed, hoping to provide some degree of new media (TMT) industry, business valuation theory and practice of reference...