"Reader" (original Version) Magazine Research

Duzhe, founded in March,1981,is the most successful magazine of periodical industry of our country. She has been facing a problem that how to develop deeply the brand market value on profit model, and to ensure profit growth by using the brand extension products for sustainable development.Facing the market diversity,she decided to publish its series,which is the inevitable outcome of the market segmentation.The reason of developing DuZheyuanchuang is the homogeneity intensified of abstract journals, which founded in Oct. of2004. Nowadays,there are so many famous magazines have their own subordinate serials,but no one like her so successful that accepted comprehensively by readers.However, the academia focus on senior magazine in stead of new magazines.This article uses the case study,a comprehensive method,to analysis YuanChuangban through discus her founding process, text characteristic,editing style and so on. Summarized keys to her success are the ecological environment and the general style of their high demand. In addition, Pointed out the deficiency in her development and puts forward some suggestions for future.Part1is introduction,describing the background,reviews,study purpose,and value of this article. It systematic investigate reviews about DuZhe and its subordinate serials.Based on research results,we find that the empirical summary about DuZhe more than text analysis, and scholars pay attention to find key factors to success of this issue and lose sight of its subordinate serials.The second chapter outline YuanChuangban development history from its occurrence.development process,and interpret it from present situation,aim of publish,audience localization.This is a outcome of combination of business and culture.The homogeneous media environment promoted her publishment,and actively planning by DuZhe Publish Company was to lay a solid foundation for its growth.Thirdly, the section summarizes the contents of this YuanChuangban through the analysis of contents classification, relationships between magazine columns and contents, and columns setting.The columns setting reflects the conceptions of editing and also illustrate the content changes.YuanChuangban has so mang flexible columns, which varies according to the needs of readers. Chapter4, it analysis the characteristics of text by reading carefully. Showing multiple essence from common view,this magazine pay close attention to humanistic and social public welfare,and combing pictures with words.In addition, YuanChuangban is not oniy the product of mass culture and elite culture, but also the crystallization of Chinese traditional culture and foreign excellent culture.Chapter5discuss the editing style and characteristics of YuanChuangban through editing, text, readers feelings, relationships between readers and authors.This issue, insist on person first that trying to protect peoples’interests, build a connection bridge for readers,editors,and authors.The last part part pointed out the deficiency in her development and puts forward some suggestions for future.The brand effect of mother publication, is the advantages for its development, but also is the disadvantages for it to create own brand and to expand new auditors.Therefore, if the subordinate serials want to success, make great efforts to be out of mother’s wings of aura,add weight to themselves,develop their own readers constantly.