Media, Citizen, Government

"The Civil and Society" is a broadcast talk show in Shanghai Radio Station; it is also the first program in Shanghai broadcasting history that audience directly involved. In the past20years, it has never changed its name and unbroken. Known as "the bridge of dialogue between government and public, a forum of public opinion ", it gives the public a platform for expressing their personal views in the mass media in essence. On the platform, members of the public and Government officials, communicating with one another in public policies or values. In Shanghai, the show won the recognition of both official and civil. With around250topics a year, the program intervened in public policy and daily life, slightly affected the public groups. It also won recognition among the presses with interactive features of resistance, politics and mainstream, differentiated from many other media programs or columns form. However, due to lack of radio text analysis and programming of the combing of history, past concerns about the program generally confined to certain officials stir shows or winning or level of practice, lack of grasp of their overall look and change status. In fact, public-service media publicity is one of the characteristics and direction of the program, although this role of public opinion was more subtle, but this particular kind of presentation is unique. Media publicity as the starting point of this article, the adoption of "The Civil and Society" explore the relationship among the media, the public and Government, explore the program value for reference to other news programs.I discovered through research,"The Civil and Society" drew on public opinion, and built on this public forum; for government attention, attracted officials’attending, so as to further strengthen its authority and attract more people. A virtuous circle formed between the media, the public and the Government. In the process, the key to its success is meeting public needs of statement. Through the interaction between the media and the public, the spreading of the program is a citizen centered, rather than media centered, the program took public opinions as to media content.