| The development of new media and media popularization society, dramatically changing the way people live and the process of social, mass media gradually beyond the initial information exchange capabilities, began to form a powerful force, affecting people’s political life and social values, the reconstruction of people’s daily lives, and even ideological and emotional world. People rely more strongly on the mass media. On the one hand, the rapid development of mass media, increasingly penetrated into all areas of social life, on the other hand, the reason why the media can change the world, change our view need to use many means of communication,"the network Pushing Hands" came into being.In2010, China News published an article entitled " Internet Meme of Sister Feng&Sharp Brother-The Driving Force Behind:Spend RMB100,000and You Will Be Famous Too", this article gave people a dialectical understanding on backstage driving force phenomenon, people started to re-examine the effects of backstage driving force. Are these emerging network Reds and their related news newsworthy, how much newsworthy, these are the questions that that we shall consider. Their news value in pushing hands unconventional communication process is gradually enlarged. Thus, how to define the value of the news? This paper focus on several elements of newsworthiness proposed as the basis for a network with a representative event promoter comparison. Analysis of events are consistent with the basic elements of traditional news values, changes in the communication process and the effects caused by the news. More importantly, digging behind the push newsworthy is amplified by various factors.People living in society, are socialised, by receiving external information to commutate and live. News reports indicating that only in the case of the audience needs to be of value, or just a bunch of useless symbols. Macro news is divided into soft news and hard news. Hard news due to its effectiveness is strong, save authenticity, demand a very high degree, such as news features. Therefore the primary hard news media coverage of information is most needed. Pushing hands holds many lessons for the United Network for network media and even traditional media on people and objects sought phenomenon has had a significant negative effect, deliberately created the source, to mislead the audience judgment, does not comply with the authenticity of news, information transfer deviate from the news function. In total, it runs contrary to the principles of modern society several public information dissemination.There is no doubt that the news media bears provide true information, monitoring responsibilities of the social environment. News media workers if they allow the vulgarization flooding, the world is likely to be blinded eyes, the truth is buried, blind pursuit of vulgar and desires. Although the network Pushing Hands vulgar means aroused by these temporary concerns, but this is not the only long-term means. More and more network pushing toward the organization, scale forward network Pushing Hands need to take time to become standardized in the industry. However, this process requires them to improve their own quality, regulate the industry regulations, clearly positioning itself toward benign, legitimate network marketing advertising planning and development.The first chapter is an introduction, describes the study of the causes and the value of the subject, as well as current research. The second chapter bases on network Pushing Hands Three cases deliberately created by the adverse consequences caused by public opinion. The third chapter analyses the case of the previous chapter promoter events and news of mutation in the dissemination process of news value. Chapter four researches network Pushing Hands, the relationship between public opinion and the news value of the three networks, analyse incident caused a sensation three factors. The fifth chapter is to solve the problem, put forward the principle of network news worth pursuing and respond to an event promoter coping strategies. This article focuses on last the three chapters, the main focus is on the third and fourth chapters. |
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