Research On The Influencing Factors Of Knowledge Transfer In Social

Social Networking Sites (SNS) is a new type of social media that can help users establish a real social relationship. It has now become an important way for social knowledge transfer in the Internet, and gradually changing the way people communicate and share knowledge. Facebook, as a typical representative of social networking sites has become the world’s largest knowledge transfer and sharing platform. The knowledge transfer and sharing behavior of SNS users on social networking sites will in turn promote the progress and development of the social networking sites. Compared with traditional virtual community, social networking sites on the one hand have the features of viral transmission, personalized space, open, interactive and equality, making it a more efficient knowledge transfer platform; On the other hand, with the features of actualized social contact, valued relationship and circled activities social networking sites provide SNS users a good platform for social contact and allow users transfer knowledge by using social networking sites. At the same time, SNS users can also maintain and develop their social capital. So in this process, whether users’ social capital will influence user’s motivation and behavior intention of knowledge transfer? If yes, how is the process of the impact? So far, there is little research about this topic and empirical research is also limited.Therefore, the writer studies the impact of SNS users’ social capital on knowledge transfer related issues based on the social networking sites situation. This paper first reviews and combs the domestic and foreign articles about social networking sites, knowledge transfer and the related research of social capital. Based on the existing research results, the writer put forwards the concept and classification of users’ social capital in the social networking sites environment. And the writer also demonstrates the seven factors that affect knowledge transfer in social networking sites from three dimensions of network structure, interpersonal relationship and individual cognitive. Specifically, we will divide the three major research contents into five chapters to discuss in this paper:Chapter One is the introduction part of this paper. This chapter is the foundation of the Research and it mainly expounds the research background and motivation of this article and raises the research question, points out the research purpose and meaning, clears the research objects, research methods and ideas. At last, the writer makes a preliminary specification for the main research content and the paper structure arrangement so as to lay a good theoretical basis for the follow-up studies; Chapter Two is about the literature review. The writer collects, filters, sorts, analyses and induces the related literature. Then this study analyzes the status of the research on knowledge transfer in domestic and foreign. At last, the writer summarizes the deficiency of previous studies and the theory blank to lay theory basis for putting forward the research approach and research model; Chapter Three is about knowledge transfer in social networking sites. This chapter firstly summarizes the connotation of knowledge transfer in social networking sites, the way how knowledge is transferred and the characteristics of knowledge transfer on the basis of related literature at home and abroad. Then this chapter analyzes the influencing mechanisms of knowledge transfer in social networking sites. Lastly, this chapter reviews the related research results and status of knowledge transfer and social capital; Chapter Four is about the research design and the result analysis. Established on the basis of literature review, this chapter establishes the framework and method of the empirical study. Then it explains the specific source of each variable measuring question and the operational definitions of the variables. Then the writer implements the research steps, counts and analyses the recycled data information. At last, the writer comes to the research conclusion and interprets the empirical research results; Chapter Five is about the research summary and outlook. This chapter mainly further induces and summaries the result of the empirical study. And lastly the writer also points out the limitations of this study and further research direction in the future.