Bz Company Pre-school Education Project Development Strategy Study

1.The paper questions the purpose and significance of:With the development of Chinese pre-school education, private education has become an important pre-school education in the field momentum, how the tide of development in China, found in pre-school education opportunities, how their own development, contribute to the cause of Chinese pre-school education, is the development of each to join the tide of pre-school educational institutions should seriously consider the proposition. In this thesis, BZ improve industrial distribution companies, research pre-market as an opportunity to Marketing Theory and Practice of operation will link the company's pre-school education on the BZ project development strategies have been studied. Aimed at pre-school education project for the BZ company provides research basis for the demonstration, but also integration of Chinese pre-school 0-6 years as a model to explore innovative and practical.2.The paper's basic ideas and logical structure:This paper first introduces the background to the study paper, outlines the content and method, and then analyzed the status of pre-school education sector, characteristics and policies, and, further market development opportunities. Next, using Porter Five Forces model of competitive status of the pre-school education industry, using Porter competitor model analysis of the situation of the region's main competitors, and possible action, and SWOT analysis of the BZ with the company's strengths, weaknesses, opportunities and threats analysis, puts forward the countermeasures. Secondly, the marketing strategy of the system, including target market analysis, BZ company's products and services strategy and specific marketing strategies. Finally, project implementation and market development, process planning, and organization needed to support measures put forward ideas.3.The paper's main content and viewpoint:The main contents of this paper is the company's pre-project development strategies BZ Research. Chapter introduction, detailing the background research papers, presented papers on the integration of pre-school 0-6 years of the project is the need for industrial development BZ company is also pre-market development, is the reform and pre-school education development. Introduces the thesis content and methods; The second part of industry analysis chapter, detailing the pre-school education sector is large in scale, low investment, poor treatment, inadequate legal status of the child pre-school education industry with Chinese characteristics, the difference of the growing demand, the tendency of the market and industry imbalanced development characteristics, relevant policies and regulations on pre-school education were analyzed, the policy of encouragement and support, strong, high quality, professional background of pre-school education institutions will be made great progress; Chapter of market competition, we use Porter Five Forces model of competition on the status of pre-trade analysis Proposed increasing complexity of the situation pre-school competition, Strong Tendency in the strong, weak can survive the market stage, there is cross-regional or national chain of space and power sector may rise. The next competition using Porter model analysis of the situation of the region's main competitors, and possible action, and SWOT analysis of the BZ with the company's strengths, weaknesses, opportunities and threats analysis, puts forward the countermeasures; Chapter IV of part of the marketing strategy, target markets, products and services strategy and marketing strategy are analyzed, lock middle-income families,0-6 year-old pre-school services featuring the integration, use of effective marketing mix for market promotion perspective; market development planning section of the chapter, the progress of the project's market development was planned, proposed support measures within the organization's assumptions.4.The paper's main contribution:The main contribution of this paper is to pre-school education project for the BZ company provides research basis for the argument put forward is different from the existing nursery business model innovation that is 0-6 years old pre-integration model, while marketing theory and practical operation of the project combined pre-school projects for the BZ specific operation of the company to provide ideas that can take reference.In addition, the paper on the integration of 0-6 year-old practice of pre-school model to explore some useful, existing early childhood education and the integration of early education 0-3 years of age were analyzed, presented a workable plan of implementation.