| In recent years, the degree of marketization of higher education constantly deepened, making a number of colleges and universities come to realize that the pressure of survival, as well as a sense of crisis, how to recognize themselves in the education market position, carry forward the strengths, improve weaknesses in order to improve market competitiveness has become a College administrators present problems to be solved. In this context, students study the importance of satisfaction is more fleshed out, it provided strategic management and decision-making colleges and universities to provide the necessary basis to help optimize the management of colleges and universities and eventually achieve sustainable development. Based on the above understanding, this author in the college students in China to carry out satisfaction surveys and feasibility studies of the theoretical basis for in-depth analysis, based on the satisfaction of Chinese college students try to build models, this model contains a total of five structures the relationship between variables and 7, in which the first time, the "sense of belonging" as a university student satisfaction with the outcome variables into the model, and in-depth study of the sense of belonging, the overall satisfaction and loyalty among the role of the relationship, and further improve our theoretical model of satisfaction with college students. Since then, the author first-hand through the organization of a questionnaire survey to collect data to verify the validity of the model as well as satisfaction, overall satisfaction with college students to analyze the impact of the factors, which found that students on campus in the learning and growth is comprehensive, so school has only a balanced to enhance the quality of service in order to make students satisfied. |
