Hunan College Student Sport Consumption Situation And Countermeasure Research

College students,as a knowledgable group and foundation for social developing,whose status of health is benefit for the whole social.study on their sport consuming aims to enlarge suitable consuming,satisfy the requires for their health and full development,provide theory basis for Physics Education.From 13 institutes,the investigation chooses 150 students at random,altogether 1950 students as objection,analyzes factors influences their sport consciousness.what's more,the author dropped on 8 teachers who administrate to guide the reasonable consuming.Results shows:(1)Every month,average sport consuming in half year of 2006 have raised 4.8%than the corresponding period of 2004,the causes is in the improvement of sport consciousness,influences of mass media,enhencement of purchasing and consuming psychology.(2)Average consuming level between boys and girls,the former is higher than the latter,because of sport interests,which plays important role in consuming,in contrast to girls,boys perfer to sport suits,caps and so on. (3)The main sport consuming in Hunan is sport dresses.boys and girls,results show that the latter is lower than the former.When girls choose sport items,they always choose some payment kinds,shape-training for example,while boys always choose the free ball.Results also shows sport consuming in 2006 is reasonable than 2004.Material consuming reduces while exercise consuming increases.which means students pursuit healthy more and more.As for the value of sport,besides body-building,they have the sense of competition,social normal,cooperation,adaption and good personality.Free exercising time per week is about 5.5 hours,payment exercising time is 1.35 hours,altogether 6.85 hours,the data is very close to "sport law".(4)Most popular sport items in proper order in boys are as follow,big ball,smallball,track and field,swimming,.girls' as follow,smallball,gymnastics,big ball.(5)Besides through teaching,sport information is mainly through lnternet,broadcast is not popular any more.(6)Sport motivation is mainly to loose pressures,differences between boys and girls,the former pursuits more entertainment,while the latter more healthy. (7)Influencing factors as follow sequencely,no money,no place and equipment and no time.besides,lawful right and benefit is hard to be protected.When consuming,consummers hope that they can get good sport productive,standard market.To enlarge reasonable sport consuming,some departments should guide their right sense and outer surroundings,at the same time,relative law should be laid down.Countermeasure:(1) Play the big role of P.E class.(2) Meet the student's demands of physical training and cultural life as high as possible.(3) Play the big role of all kinds of propaganda media.(4) Specification the management of sports service market.