| In the year of 2001,the first outdoor sports club appeared in Qingdao City,offering the outdoor sports services as their main business.Afterwards,the expanding training companies appeared to face to enterprises with the relative services.Then,more and more kinds of outdoor sports have been providing the impetus to the consumptions of the outdoor apparatus by the sports lovers,thus the exclusive stores emerged because of the demand.So far,there have been about 30 outdoor-sports related companies including clubs,expand trainers and exclusive stores,which are registered in Qingdao Industrial and Commercial Bureau and Bureau of Civil Affairs.The industry has begun to take shape.Compared with the rapid development of the outdoor sports,China domestic experts and scholars haven't done accordingly much research on this industry,so the author would like hereby to investigate the intension and extension of the rising industry's form,by which to describe the current development situation and demand of this industry in Qingdao,and to evolve the influence factors and existing problems during its development.Also,the author will analyze the existing problems with the theories of Industrial Economics,thus proposing the suggestions and countermeasures from two aspects---cooperate operation and management of industry.The conclusion of the thesis indicates that the development of the outdoor sports clubs in Qingdao is lead by the market,and is the spontaneous product of the market economy.It is kind of chrematistic reaction to the market demand,and the entering action is out of the judgment of market demand.However,on the whole,the scale of the outdoor sports industry is relatively small,the quantity of the enterprises is few,and the market promotion is lack of standardization.The satisfaction survey to the outdoor sports participants shows that the age of the participants is majorly distributed between 20 and 40 years old.General high literacy and income level are their common characteristics.While the other survey for the potential consumers market demand of Qingdao outdoor sports indicates that most interviewees show strong willing of participating in the outdoor sports,so there is great potential for this related market.The main countermeasures to the development of the outdoors sports industry in Qingdao are:â… ) The clubs and enterprises should upgrade their competitiveness by capital infusion,introduction of foreign talents,as well as management,operation and expansion of enterprises.â…¡) The security system and supporting measures such as safety warning, mishap rescue and insurance indemnity should be strengthened in outdoor sports.â…¢) The industrial policies and the related rules and regulations should be instituted and perfected.â…£) The government's role in management by supervision should be beefed up. |
PDF Full Text Request