| The Beijing Olympic Games is a great development opportunity for China as well as Beijing in the new century.The research is based on questionnaires of college students in Tianjin area through sample surveys.Combining quantitative and qualitative methods, the research makes a detailed investigation and analysis of all factors concerning Tianjin college students' access to Olympics information through the web media.When they contact the Olympic information on the web,they form their own acts of Olympic participation.It can be conclude that the web media of Olympic information influences Tianjin college students' participation in the Olympic Games in some extent.The Beijing Olympic Games is over,and the study of the Olympic information effects made by the web media will provide references to the relevant research.The findings in the research are as follows.1.The web media has been really involved in the Tianjin college students' leisure time,during which they mainly surf online.2.Tianjin college students obtain their own information of the Olympic through the high frequency and long-term connection with the wed media.It reflects that the web media has become one of the main ways for Tianjin college students to concern about the Beijing Olympic Games.At the same time,in the factor of increasing the knowledge of sports news,the TV education of the Olympics is the most important way for the students to know it.3.The main motivations of the Tianjin college students to contact the Olympic information on the internet are as follows:to concern about the Chinese Olympic success;to know the Olympics;to concern about the sports stars,sports celebrities;the patriotism motivated;the love of sports;to enjoy the special features;to increase the knowledge of sports news;to seek the topic in the conversation with friends; and to kill the time.4.Tianjin college students have a high degree of the cognitive knowledge of the Olympic Games,and this reflects objectively the affects made by the web media.Through the understanding of the value and meaning of the Olympic information in the internet,the students show their good basic knowledge and attitudes towards the Olympic information on the internet.The students score the web media of the Olympic Games highly,and this reflects their satisfaction to it.5.The Tianjin college students choose rationally the mediated way,with the active attitude of participating the Olympics.When their participation is under the objective limitation and influence of the conditions and environment,the network news media of the Olympic Games just indirectly provide an opportunity for the college students to involve in the Olympic Games and to build a platform to participate in it.6.The network dissemination of information on the Olympic Games have a positive impact on the participation of the Tianjin college students.Mainly embodied in:the college students' contact with the network information of the Olympic Games(contact time,contact frequency,contact contents) and their participation in the Olympic-themed activities and participation frequency are relevant;the students' cognitive ability of the Olympic information and their participation in the Olympic-themed activities are in relevance;the students' awareness of the network information and their participation in the Olympic-themed activities and the frequency are in relevance;the attitude of the college students to participate in the Olympic Games and its participation in the Olympic-themed activities and frequency are relevant;The theoretical explanations are as follows:Tianjin college students suffice their own needs to the media Olympic information through the contacting action of the network information of the Olympic Games.The more attention to the network information for Olympics,the more affect got for the network information on Olympic,which will inspire more students to change the tendency to participate in the Olympic Games,resulting in the network to participate in the Olympic online. |
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