Challenges Faced By The Students' Education And Consumer Demand And The University

The tuition for education represents a series of very complicated educational economy relationship. The change of students' role makes students' demand in educational consumption represent. Obviously, education and teaching work should fully reflect the demand of student consumers and satisfy students' educational demand. This paper exam students' role from the aspect of economics and explores the relationship between colleges and students in order to pay attention to students' development in all aspects and the quality and duty of higher education from a broader aspect.This paper explains first the meaning of students' demand in educational consumption."Students" here are the educated in the universities and colleges. Their demand of beingenrolled has been satisfied; therefore they demand for high quality educational service. Asthe buyers in the educational service market, students are the consumers who pay greatlyfor educational cost (time and life) and they have the right to demand the educationalservice which universities and colleges provide to satisfy their demand. Then this paperemphatically explores the forming conditions of students' demand in educationalconsumption, deepens people's understanding and knowledge about the inevitability andvalue of the existence and development of such demand, and provides the platform forfurthering thinking and realistic foundation for people's recognizing of students'educational demand. Also this paper analyses the detailed contents of students' demand ineducational consumption. Next this paper analyses the insufficient reply to students'demand of universities and colleges from the aspects of the conditions of runninguniversities and colleges, the present situations of teaching and teaching management. Atlast, this paper explains the inevitability of universities and colleges to satisfy students'demand in education consumption, the reason for universities and colleges' insufficientreply to students' demand and provides some suggestions on how to satisfy students'demand.