Within The Modern University Financial Mechanism

With the establishment of the system of market economy and the rapid development of higher education, dramatic changes have taken place in many aspects of university, such as its scale, layer, structure, control over economic resources and influence on society. The university elevates from the edge to the center of society and plays an increasingly important role in economic and social development. Under the system of market economy, both government and market mechanism play the role of allocating economic resources of university. Higher education is no longer the purely public welfare and university is not the dependency on government any more in traditional sense. The university has shown strong subject consciousness, and under the guidance of which it has become the voluntary act of an university to control more and make full use of limited economic resources and realize its development and prosperity while effectively serving society. It is essential for university to change from consumptive management featuring purely asking for and spending money to operational management featuring accumulating and rationalizing money in order to realize and promote its value. The concept of management and cost efficiency has begun to penetrate into university management. The traditional way of revenue management has failed to meet the demand of development and reform of modern university, therefore, a new system of university revenue management must be set up.This thesis firstly gives a full analysis of the situation of higher education, changes of social relation between university and government, problems existing in present university revenue, structural features and economic behavior of university and puts forward the goal of revenue management and the principle of internal revenue mechanism design. After the theoretical analysis of the theory of centralization and decentralization, agency by agreement, and the humanity hypothesis of self-realized person, the author proposes the general plan of revenue management mechanism design of modern university: with the coordination of responsibility, rights, and benefits as the nucleus, scientific management as guidance, layered revenue management, proper power share,overall supervision and control as the theme, through the comprehensive use of such means of revenue management as dividing subjects of revenue management, responsibility budget and accountant, and efficiency evaluation, all the economic activities of every department at university should be closely managed, supervised, controlled, analyzed, evaluated and encouraged. A dynamic, effective and orderly mechanism of revenue management should be established at university.And then the author makes a study of some key steps in the mechanism of revenue management, including the way and criteria of dividing subjects of revenue management, the index and editing of responsibility budget, calculation of responsibility accountant, the principle of mixing of responsibility and revenue accountant and responsibility budget, the principle and index of efficiency evaluation of revenue management, and the main encouragement measures taken in the revenue management at university.Through the study of the internal mechanism of university revenue management, this thesis aims to provide a general framework and plan for a new system of university revenue management. The author tries to bring the management method from profitable organizations to university in order to innovate its revenue management and provide motive and infuse vigor for the development and reform of university.