Track And Field Market Survey And Countermeasures

Objective: According to the status and the intensive classification of market of track and field in Hebei Province, and the relations of the factors of it, the study was to find out the general frame relations of cultivating and developing the market of track field in Hebei Province and the corresponding methods by using the related theory of marketing, economics, sale, medium, humanistics, statistics, combining with the characteristics of the sport of track and field. The objective was to give the reasonable suggestions for the healthy development of the market of track field in Hebei Province, and to develop and enhance the business of the market of track and field in HeBei Province, at the same time, to discuss the effects of the market of track and field on the politics, economy, culture, science and technology by studying the relations between the track and field and the market economy.Methods: According to the results of the investigations, the experts' suggestions and the observational facts, the conclusions were drawn through the methods of literatures and data, investigation, statistics, interviewing experts, observations, logical analysis.The study emphasized on the management market of track and field and analysed it. Mainly based on the invisible product market of track and field and combined with the market of leasing fields and equipments, training market, broadcasting market, agency market, medicine and health care market and product of track and field market, the study was carried out deeply and roundly to confirm the aim market and find out the policy fit in the present market exploiture of Hebei Province, to make the track and field of Hebei towards market course.Conclusions: 1. The market of track and field of Hebei Province is still in the primary phase of exploiture.2. In the early period of marketing exploiture, the govement must be in the dominant status.3. In the early period of the market of track and field in He Bei Province, the objective market should orientate to the market of match, equipments and training.4. The main objectives of the training market of track and field in Hebei Province are the population under 25.5. The market of track and field in Hebei Province can be divided into three phases:Firstly: the primary stage. Befor 2008, the market of Hebei track and field will have not been formed, which belongs to exploring and trying stage.Secondly: the secondary stage. After 2008, the market will have been formed basically. And the function of government will transform from participating in directly to macromanagement.Thirdly: mature stage - the basic mature stage of the market. Every track and field market will run general adoption of the market principle completely. And the function of government will have transformed.6. The early market should be exploited in Shi Jia Zhuang, Bao Ding, Tang Shan and Qin Huang Dao, which have the good cultural environment. Then the market could be extended to all the cities and areas in He Bei Province.7. The system of the match should be changed; the time of the match should be shorten; the participants should be decreased and the bonus should be increased. In addition, more flexible and novel products of track and field should be designed in order to coincide with that of the world.