Analysis The Present Situation Of Hubei Province Track And Field Events’ Market Operation

This thesis use the literature material method, expert interview method, logic analysis and other research methods, choosing the track and field events of Hubei province as the research object, on the basis of summarizing the existing research results and reviewing the history of track and field sports achievements in Hubei province, getting to know it’s market situation,we make an in-depth analysis of the current situation of the development of track and field events market of Hubei province, and find out the main problems that exist in the development of track and field events market in Hubei province, in combination with the practical situation of Hubei province, we straight out the contradiction and describe primary and secondary problem clearly, and put forward the countermeasures and suggestions that suitable for track and field events market of Hubei province so as to provide valuable reference for the promotion and development of track and field events in Hubei province, and make a positive contribution for the realization of the "strong sports province",promoting the sound and rapid development, of sports undertakings of Hubei province.The results showed that:Marketability operation of Hubei province track and field events have problems which management and computation is difficulty, lack of professional management personnel, influenceing the excavation of the track and field events market potential value, influencing the full play of the economic benefits; Marketability operation of Hubei province track and field events have problems which m anagement and computation is difficulty, lack of professional management personnel, inf luenceing the excavation of the track and field events market potential value, influencing the full play of the economic benefits;The success of the event game requires a certain funds to packag design and promot, track and field events led to the problem of the brand is fund shortage; The track and field events held in Hubei province which is high level are not many, combined with the overall level is not high, track and field star less and so on, lead to the low media attention on the track and field events;Track and field sports management system is not flexible, always in passive state, when competition to undertake a lack of autonomy and flexibility;Track and field events’ marketing strength is small, the speed is low, the efforts for the development of events tangible assets significantly less than the competition for the development of intangible assets.In order to advance the countermeasures of development of marketization of Hubei province track and field events. Pay attention to product packaging, cultivate the track and field star of province, improve product quality and the overall competitive level; Strengthen competition specialized talents, and strive to cultivate a professional talent team which know both business and the knowledge of sport; Strengthen the cultivation of specialized talents of Events; Strengthen the cooperation with the media and intensify propaganda; To deepen the reform of track and field sports management system,we need to realized the separation of management and work, as far as the separation of political a nd affairs.; To take effective measures targeted actively to increase the intensity of track a nd field events marketing, and improve the development speed.