| With the rapid development of Internet technology and information technology, China’s sports news media be an unprecedented development. Internet media, with its unique technical characteristics and advantages of being more and more audience attention. In sports news spread also play an increasingly important role. Communication in the Internet environment, the media continued integration and the development of sports news, sports news dissemination of such development to a new level. Microblogging has become an important communication phenomenon has been widespread attention, it exhibits than ever, sports are a medium rich features and content. Sports microblogging will play an increasingly integral role in the future of sports spread pattern.Microblogging as a new media played a huge role in the dissemination of sports news in the Internet environment, especially sports microblogging. Spread of micro-Bo the development of sports which have a crucial impact on the dissemination of sports news. But there has also been a lot of problems, Chinese scholars research on sports microblogging has become more thorough. Currently studies on Weibo sports news spread mostly concentrated in the domestic Discussion and analysis of specific business problems of individual phenomena, the status of the Internet environment under the Development of Communication of the lack of a comprehensive sports news and in-depth analysis. This paper will be based on existing theory and research results, sports news dissemination in the Internet environment systematically combing analysis.In this paper, through the use of literature, mathematical statistics and logical analysis from four aspects of the analysis of situation and development strategies in the Internet environment, sports news dissemination, mainly Sina Sports microblogging as the main object of study. The first section explicitly Sports microblogging related concepts. Sports microblogging produce elaborate and development at home and abroad, the role. The second part analyzes the development status Sina Sports microblogging, mainly from the number of users Sina Sports microblogging, user structure and fan attention, chart data combined with analysis of user Categories Sports microblogging and usage. The third part analyzes sports microblogging Sports News Spread the salient features and major sports microblogging influence and make a summary. The fourth part sports development status of micro-Bo, propagation characteristics of sport microblogging emerging sports news dissemination process issues proposed comments and suggestions to sports microblogging better performance in the future sports news dissemination. |
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