| December 2014, the General Administration of sport website issued by the General Administration of sport on promoting the reform of examination and approval system of sports events in a number of opinions "," opinion "clearly put forward in addition to comprehensive national games and a few special events, including commercial and mass sports events, including the national sports events for examination and approval shall be canceled, processing fees,management fees and a series of examination and approval costs was immediately cancelled. The traditional concept of obtaining the approval of the competition has been the most difficult to cross the threshold of commercial sporting events, the abolition of the approval system for the Chinese commercial sports events held a great convenience. However, according to the State Sports General Administration issued a document to see this should be the rapid development of commercial sports events did not appear " blowout " growth. The system deals with the interests of the related theory from inside and outside of China commercial system for competitive sports were analyzed and found that other factors that affect the development of Chinese commercial sports events, to provide theoretical suggestions for the development of Chinese commercial sporting events.This paper mainly adopts the research methods of literature, interview and logic analysis and the use of the viewpoint of system theory and stakeholder theory. First of all, the sports system of division within operator organization, government, Sports Association, clubs, suppliers, work or individuals, audience, gaming, media, sponsors, use a symbol enterprises elements. And organization operators attributed to coordinate elements, government, Sports Association, club attributed as the central elements of the service, supplier, work team or individual attribute into basic service elements, audience, gambling down 1 elements of financial capital, media,sponsors, use symbols of enterprise etc. attributed elements of financial capital. Secondly, the analysis of the characteristics of the internal elements of the Chinese commercial sports event system, the internal structure of the system, the relationship between the internal system. Finally,the analysis of internal and external factors of commercial sports system external environment so that the influence of commercial sports events development from three aspects of politics,economy and society.Analysis of the results:(1) the characteristics of Chinese currently inside the commercial sports system coordination elements with diversity and coordination of the service center has a decisive factor characteristics, characteristics of the selective service elements. The financial capital of 1compared to 2 in the number of financial capital is too small. Center for the development of service elements and the number of 1 decisive financial capital shortage will restrict the China commercial sports events.(2) the basic structure of Chinese commercial sports system is more reasonable and more stable.(3) the relationship between the internal elements of Chinese commercial sport event system is a two-way exchange of interests relationship and with increased coordination factors, gradually strengthen. This relationship is conducive to gradually strengthen commercial sports convenient to use a variety of resources but the China commercial sports economic decline.(4) at present, China’s sports system to a great extent is not conducive to the development of commercial sports event, but with the continuous introduction of new sports policy, the political environment faced by Chinese commercial sporting events will have greatly improved.(5) Chinese commercial sports organization managers face strong competition from foreign and domestic sports consumption level is not high.(6) the people of China " s commercial sports events the essence of understanding is not in place,social sports resources in the development process, the operator too pay attention to immediate interests, lack of investment and financing of consciousness. |
