A Comparative Study On The Operation Of NBA Events

Professional sports is not only an important part of sports events, but also an important means to improve the athletic level of. American Professional Basketball League, the National Basketball Association(hereinafter referred to as NBA), as one of the four American professional sports leagues, the special policy of the U.S. government to give American professional sports league, the highly developed capitalist market economy makes NBA have good external operation environment; NBA sound organization, perfect laws and regulations,human resources strategic management and risk fully understand, control, ensures that the NBA event operation internal environment stable; the training system of perfect competition system, transfer system, the talent and the player draft, ensure the quality of NBA games;sports games as the core, through its own brand advantage and leading manufacturers of "powerful alliances" the partnership formation, development and packaging of NBA players and all products, promotion and marketing in the global scope, the ultimate realization of the fundamental goal;development strategy of NBA through its internationalization, globalization,number and distribution of control team strictly guarantee the long-term development of NBA.Has now become the world’s most popular sports brand.With the rapid development of China’s occupation of sports events, occupation sports events there is great space for improvement in the operation. Occupation of Chinese basketball(i.e. CBA, China Basketball Association English full name), is sponsored by the Chinese Basketball Association of the cross year home away match Basketball League, is the highest level Chinese Basketball League is also a recent occupation sports game operation more successful cases. Although after many years of development, the CBA event operation has great improvement in management, marketing planning and profitable channels and means,but there are still many problems to be resolved. Especially the management system is not perfect, the club property right is not clear, the lack of senior management personnel, the lack of talent and transfer system and reserve forces training system constraints, make the match operation level slowly.The analysis in this paper, using the method of literature, comparative method, logic method,observation method, based on analyzing the American NBA successful event operation method, combined with the related theory of the operation of sports events, to analyze it,summarizes the successful experience of NBA match operation, will conduct the contrast research and operation method of CBA events in China, by learning and using, and strive to form a CBA event operation mode has Chinese characteristics, have a very important realistic and strategic significance to operation and basketball level of our country to improve the CBA league.