A Study On The Value Vision And Market Adaptation Of Private Social Workers

Social work, based on certain social welfare system, is an occupational activity that helps extricate people or group from difficulties with professional values and specialized methods. Under this circumstances, in order to achieve their goals, social work agencies need to obey certain specialized and ethic professional norm. However, in the period of market transformation, more demands required of social work agencies to face and settle market adaptability issues for they are implanted in the market.This essay is mainly focused on the following two matters. First, the response to social problems raised by market failure of social work agencies is noted. This part is inspired by the theory "disembedded" and "social protection" of Karl Polany, which considers that social work agencies are main player of social protection. He also states that not only social work feelings are required in the market, a pointed resolution of "unexpected outcome" resulted by economy disembedded from society is also important. In this situation, this essay uses and researches the case of a social work agency-"market adaptability in assisting migrant farmer-labor get employment", and concludes that social work agency can play a specific role as a rectifier of market failure.How to use marketing ideas to solve social problems better is another issue. Social work agency is not charity, using marketing ideas in social work properly can in turn help achieve its social goals. This part of this essay utilizes concept of social enterprise and considers that social work can attempt adapting "business simulation, marketing ideas to achieve social goals", including building competing systems, social investment mode. What is more, social work agency can "teach oneself fishing" through developing bottom market and social opportunities, which is equal to the concept advocated by social workers, "help people to help themselves". However, to emphasize the importance of using marketing ideas in social work is more directly, and is extremely suitable for "client" who depends on potential market to get rid of predicament.Market adaptability of social work agency also includes how to build pricing policy, how to absorb excellent employees and so on. After all, if market adaptability of social work agency is settled perfectly, it will both increase the pertinency and competitive power of social work agency, and does no harm, even help achieve its social goals.