| Basketball as one of the most popular sports in the masses, its unique entertainment, athletics has been was deeply loved by the masses of the people. The development of basketball games more rich social and cultural life of our people. People in daily involved in the basketball movement at the same time, in your free time also can attend to the wonderful basketball tournament. Not all such conditions, only very few people can watch a ball game in China. But the development of amateur basketball tournament at the grass-roots level to those in second and third tier cities created the condition for basketball fans. Huangshi city basketball tournament will meet the needs of local people watch the game. Especially the Daye basketball league to Huangshi city amateur basketball league is the most representative event in Huangshi city, in the local has considerable influence. As a people-run non-enterprise unit as in a miniature of the development of sports social organizations in our province, the undertaking of represents the epitome of the development of Hubei basketball league. At the same time, the development of Huangshi city amateur basketball league for the development of amateur basketball tournament at the grass-roots level in China provides a new train of thought. Amateur basketball league after seven seasons of Huangshi city development, the scale of the league has grown, but the development of things is not easy, in the course of development inevitably go awry. Therefore, the research league problems put forward countermeasures are necessary.This study through the literature material method, questionnaire survey method, interview method, field survey, mathematical statistics, logic analysis and other research methods, Based on theory of sustainable development, investigate the current situation of the development of Huangshi city amateur basketball league. By league organization and management, format and rules of the contest, space equipment facilities, referees and coaches, business and marketing, analyses the effect of funds or sponsorship, teams.Research conclusion is as follows:1 Huangshi amateur basketball league has a great influence in local is very good, provides a new way for the development of the mass basketball. League basketball atmosphere that not only improves the people also respond to the national fitness program. League after seven seasons has exposed many problems such as the league position and development appeared deviation, lack of operability and conform to the Huangshi city basketball market long-term measures and solutions.2 Lack of high level talents team, work and train imbalance, the club boss not value and purpose are not clear, low level of the coaches, enterprise lack of effective incentive mechanism for coaches.3 League format structure and not according to the characteristics of the basketball market in Huangshi city, without considering the rational distribution of regional team set up conference format, hindered the expansion of the league.4 Single league, and the team’s sources of funds, leading to the league and team a serious shortage of funds, eventually led to the league to the lack of effective power sustainable development.5Amateur league commercialization and marketization operation ability is poorer, promotion mechanism is not reasonable cause business ability decline year by year, marketing tactics and form relatively drab, propaganda way is relatively small, the market coverage is very low.For Huangshi city basketball tournament exposed problems in the research of the sustainable development of make the following Suggestions:1 Propaganda and the establishment of the league brand strategy, improve service quality of league, alliance, enterprises and government cooperation each other for market promotion and development.2 Perfecting league propaganda department, planning department responsibility. The enterprise as the main object of the league campaign, attract attention business and join the league in the promotion of the development activities, active league market3 Expand the scale of the amateur league, construct the Yellowstone region characteristic of format.4 Competition management mode to set up under the guidance of basketball league competition organizing committee, League committee established under the organizing committee to form a close layer upon layer of the competition organization system, improve the system of competition.5 Teams shall practise a system of coaches hired, clarify the coaches, give coaches appropriate rewards. Combined with the local sports bureau in learning and training of the coaches. Enterprises strengthen the recruiting team, monitor and review the athletes’ league, the league of efficient management, to ensure that the league of the principle of fair, fair and open.6 Enterprise attaches great importance to the team for scientific training, pay attention to the team’s performance, clear the league to bring enormous benefits to the enterprise, achieve the goal of enterprise and the team double harvest. |
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