Research On The Development Of Sports Tourism Market In

With the increase of sports industry investment, as well as the rapid development often tourism industry. Sports tourism industry as the sports industry and tourism industry convergence, there are broad prospects for development. But at present, the research and practice of the sports tourism market exploration to throw at the initial stage, the scale of the sports tourism market is relatively small, sports tourism consumption has not become the main stream consumer market of sports and tourism market, and.This article uses the literature material and the investigation of high‐end sports events, Chengdu Shuangliu gathering area, Wenjiang fashion sports leisure experience gathering area, Dujiangyan ‐‐ Hongkou dragon pool, mountain outdoor sports gathering zone, Xinjinwater sports gathering area, Jinjiang, Longquan racing gathering area and Xiling Snow Mountain of Dayi ice and snow sports gathering area and six sports industry function area for investigation of the present situation of sports tourism market.Framework for the analysis of Chengdu Sports tourism market with SCP analysis, the results show that the Chengdu Sports tourism market still belongs to the competitive market, no centralized phenomenon, the degree of product differentiation is high, Chengdu Sports tourism products rich type structure; and the enterprise entry barriers are mostly from government intervention, is now actively take to reduce the entry barriers including cancellation commercial and mass sports events approval means; Chengdu Sports Tourism Market Behavior in general are mainly concentrated in the service innovation process upgrading and organization structure; Chengdu City sports tourism industry resources allocation efficiency and market performance is better.Through put forward the following six suggestions on the research:1, appropriate regulatory industry, introduced relevant incentive policies, including the establishment of department coordination mechanism, the establishment of sports tourism industry, pay attention to guiding fund, industry associations and other public organization sconstruction to guide the development of sports tourism industry, support the development of leading enterprises2, market segmentation, the development of sports tourism products, the needs of different consumers have differences, to subdivide the market, adapt to the development phase of sports tourism products, ensure the diversity of products, meet the needs of consumers. Display local characteristics, rational exploitation of resources. In recent years most tourists prefer nature to personalized mode of travel, sports tourism is the main embodiment of leisure travel, around the transformation according to their own sports developed tourism resources is in line with the current trend of tourism products3, association development, strengthen the role of industry linkage. The complete degree of tourism industry itself good industry overall atmosphere and upper and lower industry direct correlation degree determines the sports tourism project development. The traditional tour is destination with good development foundation but lack of sports tourism project implantation, therefore, the comprehensive function of sports tourism project development and construction should pay attention to4, strengthen personnel training, improve the quality of service. In the market competition, talent is the key factor in the development of sports tourism industry, but the sports tourism talent is shortage. Sports tourism development needs is the all rounder, both have scientific training ability and ability of tourism services, such personnel can improve the whole team sport tourism service quality and business level.5, strengthen the supervision mechanism, attention to security. So enterprises in the organization of tourists to carry out such activities, we must guarantee the personal safety, to establish the corresponding security regulations, suggested that the government timely supervision.6, market segmentation, the development of sports tourism products. Not all night non love needs has the difference in the face of the market to adapt to the development phase of the subdivision of the sports tourism products, ensure product diversity, savage consumer demand.