| On 22nd July,2013, General administration of sports of china(GASC) approve the city of Kunshan, Jiangyin and Liyang to be the union of creating National sports production basement. This is the first city group of sports production basement which has been approved by GASC and also a great step of building the modern exhibition area of southern Jiangsu. According to this essay, based on the Southern Jiangsu Sports basement,the sports industry development mode in county area as the research object, using the literature material method, interview method, mathematical statistics, case analysis and other research methods, the history and current situation of sports industry development in county region, development model and characteristics, the development and influence factors, the development trend and countermeasures, and so on.Research suggests sunan county area the development of sports industry presents the speed, structure optimization, the main body, improve the growing, diverse input, gather good momentum of development, the sports industry to the development of economic and social contribution is more and more high, in the social and economic development plays a more and more important role. Sunan county in the sports industry development mode has the following several characteristics:local government guidance; Industrial characteristic advantages highlighted; Push economic growth to promote, regional coordinated development of internal and external interaction. Currently, sunan county, on the whole, the development level of regional sports industry in a leading level in the whole country, each region has walked out of a suitable condition in the light of local conditions of the sports industry development path, and has its own distinct characteristics, but there are some problems, mainly including the amount of sports industry, small scale and structural contradiction in immature, sports consumption market, sports industry has not yet formed a well-known brand, sports facilities is relatively perfect but utilization rate is not high, the sports industry professional senior talents are scarce, sports authorities to promote the development of sports industry and standardize the functions need to be strengthen. Face these problems, and puts forward some solutions, such as promote the sports consumption in the construction of public sports service, deepen the reform of the public sports venues management operation, actively create and make use of the sports industry public service platform, etc. |
