A Study On The Countermeasures Of College Students' Ideological And Political Education In The New Media Environment

With the development of network technology and communication technology, new media is entering people’s life at a surprising speed, and it influences people’s life.. In particular, the new media in the college students in a high prevalence, has become an important part of college students learning, life, interpersonal communication. The new media brings all kinds of convenience to college students, but also has many adverse effects on college students.. How to carry out the ideological and political education effectively in the new media environment, this not only puts forward new challenges to the ideological and political education, but also becomes a new research subject of the scholars..This paper from the interpretation of the concept of new media and its function of this paper gives a brief introduction to the status of co llege students using new m edia, and in-depth analysis of the new m edia positive influence on College S tudents’ Ideological and political education and negative effect. Fina lly, it puts forward to improve the effect of Ideological and political education counterm easure under the new media environment. Namely: with the establishment of new media literacy of College Students’ Ideological and political education team; construction improve the ideological and political education of college students m edia support platform; to carry out literacy educ ation, to strengthen co llege students’ media immunity; strengthen college students’ Ideological and political education in the new m edia management. Through this research, in order to enrich the ideological and political education of college students in new m edia environment, improve the effectiveness of Ideological and political education.