Beida Jade Bird It Education Development Strategy

Based on APTECH IT education company as the research object, through its historical background and the current situation of the development of thorough analysis and comprehensive use of strategic management theories and tools, for the company's development strategy to research orientation, and puts forward concrete strategic implementation opinions and Suggestions. The author hopes that IT education in APTECH, for example, to other training industry company strategy research and development plays a certain reference.This article mainly from the following several aspects are discussed:First, through the macro environment analysis (PEST) and Michael porter competitive strategy of five competitive forces model detailed analysis demonstrates the company currently in place of external environment and industrial structure condition, obtained the company the external environment and industry structure in place and the advantages and disadvantages,Second, by Peking University education of management of the company after IT, the history and current situation of the organization's resources, draw deeply analyze current vocational education in the whole of China's IT industry has the unique advantages and developing obstacles exist;Third, use potter SWOT matrix analysis tools, from our company's internal and external environment condition analysis comparison, ultimately, the establishment of the company strategic objectives provides scientific basis. Then according to the development strategy management theory and the actual performance of the company, the company established company strategic positioning the long-term development targets and overall strategic framework;Fourth, in view of the company's overall strategy formulated, pertinently put forward the strategy implementation of thought and model, from the brand construction, organization structure adjustment, product development, resource allocation and human resource development and management, investment and financing channels, the construction of enterprise culture, and marketing management, etc., and finally put forward proposals for the strategic executive corresponding Suggestions.Through the application of strategic management theories and company locates the industry and its resources situation, the paper combining the main purpose is to actively explore and establish can guide Peking University education company for APTECH IT strategy transformation strategy management pattern, also hope that the entire career education institutions for China's strategic management produce positive significance.