| The theory of life cycle of tourist area can instruct the planning, construction and management of the tourist area effectively. The proper government regulation can lead the evolution of tourist area to a positive direction. According to the theory of life cycle of tourist area, the paper studies the evolution of Mount Putuo and the relative government regulation, as well as analyzes its structure feature in native tourist market life cycle, and the evolution of tourist product. The paper proposes on the bases of regulation-economy theory that the government should strengthen the regulation to solve the problem of market failure during the life cycle evolution. It is important to strictly regulate the protection measures, enlarge investment and promote technical innovation. In addition, it is necessary to strengthen the provision and management of tourism information to solve the problem of "over-crowded phenomena". Furthermore, it is essential to effectively regulate taxing and charging, strengthen execution of environment-protecting law. More over ,it is required to work out scientific strategic blueprint, further uncover the cultural implication, and accelerate tourism-promoting investment. All these measures is expected to help correcting the harmful external elements. |