Lb Pharmaceutical Companies Marketing Diagnosis And Improved Strategy Study

At present, the Chinese pharmaceutical companies are applying a relationship marketing strategy in domestic market. This relationship marketing strategy is mainly about providing entertainment for doctors to win the market. Due to the fact that pharmaceutical industry in China is a high profit industry, many investors have charged into this territory and the competition is becoming very fierce. In this context the relationship marketing strategy can not be as effective as it used to be and we need to consider how to improve the effectiveness and efficiency of Chinese pharmaceutical companies'marketing. In this thesis, we take LB pharmaceutical company which is a typical Chinese pharmaceutical company as an example. First we introduce its marketing practice and the problems it is facing. Then from the point of marketing diagnosis we analyze these problems theoretically and present that LB pharmaceutical company should learn from and localize modern western marketing theories to improve its marketing practice and its marketing management system. This thesis is divided into five chapters. The first chapter introduces the study motives, study methods and the main content of this study. The second chapter is an introduction of marketing diagnosis theories and the main research methods. The third chapter is the analysis of the LB pharmaceutical company's marketing practice. This chapter consists of three parts. The first part is the analysis of Chinese pharmaceutical industry's characteristics. The second part is the basic introduction of LB pharmaceutical company. The last part narrates the main problems in LB pharmaceutical company's marketing practice. The fourth chapter presents some solutions to LB company's marketing problems. In this chapter, we first think that LB pharmaceutical company should learn...