Pharmaceutical Marketing Research

In the whole world, medication and health project has developed into a prodigious potential industry. Theoretical and practical marketing research on pharmaceutical has gained great achievement. Otherwise, in china, confronted with significant impacts of reform on medical sanitation system and medication assurance system, pharmaceutical grouping management, tremendous development of electronic commerce and biomedical project, Chinese dated marketing conception and method on pharmaceutical can not meet the requirement of fierce market competition. Thrown into the new market situation, Chinese pharmacy enterprises and commercial structure are facing with new challenges and opportunities. This dissertation draws its attention to marketing theory and the fundament of Chinese pharmaceutical market from macro-marketing and micro-marketing point of view, largely and systematically analyzes Chinese pharmaceutical market situation and development trend, and probes the strategies of pharmaceutical market competition.