From The Line Operating Difficulties And Profit Model Of The Great Wall Of Yangzhou Branch Perspective Choice

The Credit Card Business has a developing history more than 50 years since the first credit card appeared in 1950's in the world. As a multi-functional financial product, it gradually gathers depositing & drawing, transferring & balancing, consuming and circulating credit together, and is now more and more favored by people. In western developed countries, credit card is playing great important roles in the whole domestic economy's development. It has become the main paying mode for consumers to buy product. The successful credit card issuing company must focus on advertisement and function development. It is the basic market strategy. Even though every successful credit card company has its own unique style of market promotion and advertising advantages, the international credit card market is switching from product competition to service competition since the rules and regulations of credit card are being perfected.This text put forward the concept "management strategy of credit card" through studying a lot of data. Point out the situation of the Great Wall credit card development and surround the meaning of credit card operation strategy. Through contrast study, combining the successful experience of the abroad credit card, aiming at the problem that credit card operation of China Bank Yang Zhou branch office, put forward perfecting product function, service innovation, innovation of organization structure and mode, etc. Its core lies on business innovation. Hope to bring payoff for this bank.