The Organizational Structure Of The Group Insurance Business In China And Its Optimization

Since enter into WTO, especially when China formality opened thehealthy insurance, the group insurance, the endowment insurance and theannuity insurance to the foreign insurance company in November of 2004,the local insurance industry must face the unprecedented challenge withthe foreign insurance company. The competition in the insurance marketwill become more and more vigorous, especially on the group insurance.The main reason is that the local group insurance market is a treasureground which it haven't be completely developed. It has the hugepotential for numerous foreign capitals and joint venture insurancecompany to develop. The foreign capitals and joint venture insurancecompany have been preparing for a long time in order to have a ground ofthis realm of group insurance. So the competition in the group insurancemarket will be vehemence in the future. But the local insurance companyhad adjusted their business point to the individual insurance business fora long time, and it caused that the development of the whole groupinsurance is not consummate, and the market supplies and the creativestrength of group insurance are shortage. At the same time, being affectedby the traditional planned economy idea, the tendency of the insurancecompany emphasized on the sale, not the management of the company. Itcaused that the company less concern the innovation of the product, theguard against the risk and the exaltation of the economic performance.And it also caused the high cost of the group insurance which hinderedthe development of the group insurance. But in the view of root, it is stillbecause of the imperfect company organization structure. According tosuch circumstance, this text introduce any advises for optimizing theorganization structure of the group insurance. I hope they can beadvantageous to develop the group insurance business and to perfect theorganization structure for the local insurance company. Chapter 1 briefly introduced the related knowledge of theorganization structure. Organization structure is the key factor that canmaintain the internal activity in an organization. It is a realization fororganization's mission and target. It can maintain healthy development ofthe organization. Because the less research of the group insurancemanagement structure in the domestic, so, we learn about the generalproblems of a company's organization structure before the discussion ofthe group insurance management structure. The general problems of acompany's organization structure are the general theories and formswhich can let us know about conduction of the organization structure ofthe group insurance. And we also introduce general forms of the groupinsurance management structure. The related content will be introducedin chapter 1. In the market of vehement competition, the insurance company facesthe pressure not only come from the customer who need varied, but alsocome from the related of benefits. And the business enterprise not onlyfaces how to stand firm in the competition, but also faces how to seek thelong-term development in the competition. In such circumstance, theinsurance company has to build up a reasonable and high-efficiencystructure to solve the whole pressures. Therefore, we can say that thestructure problem to have the prominent function in the wholeorganization. The development of the structure is not only the need of theinsurance company itself, but also the demand for developing the groupinsurance. However, we can't say also which structure is superior andreasonable to another. Be influence from the old economic system andsales incline for a long time, there must have some problems on thecompany organization structure which obstruct the development of thegroup insurance. For knowing more about management structure of thegroup insurance we mainly discuss two different typical models of groupinsurance management structure in our country to explain thearrangement of the life insurance company and existent problems of theorganization structure of the group insurance. The related contents wil...