Dalian Sp Machinery Co., Ltd., The Choice Of Competitive Strategy

The two decades of reforming and opening in China, is the two decades of medium and small enterprises growing vigorously in China. But in the intense market competition, a proportion of medium and small enterprises, especially those private ones, are short-lived. This article is preparing to address a medium and small enterprise according its strength and weakness how to make its available competitive strategy effectively.After the definition of medium and small enterprise in China, this article begins with the existing competitive strategies given by Michael Porter and corporate lifecycles theory by Ichak Adizes . As a leader in clarified market, in other words, waterworks industry, DALIAN SP MACHING COMPANY enjoys very good reputations it has the biggest market share in this market. Now it is facing fierce competition from both domestic and abroad. How to gain the strength in US market is a competitive strategy. The purpose is to provide DALIAN SP MACHINING COMPANY some suggestion for reference by analyzing the situation.