Zhongyuan Oil Field, "going Out" Strategy Research

This paper consists of five parts, i.e. brief introduction of ZPEB; the necessity to implement the "investing abroad" strategy for ZPEB; the feasibility to implement the "investing abroad" strategy for ZPEB; the suitable target market and entry mode for ZPEB; problems and measures for ZPEB to implement the "investing abroad" strategy.In chapter 1, the author presents brief introduction of ZPEB, which includes two aspects, that is, the history of ZPEB and the introduction of ZPEB's implementing the "investing abroad" strategy.In chapter 2, the author conducts the necessity to implement the "investing abroad" strategy for ZPEB, which includes two aspects, that is, to implement "investing abroad" strategy is the responsibility for ZPEB, either the necessity for ZPEB to survive and develop.In chapter 3, the author analyses the feasibility to implement the "investing abroad" strategy for ZPEB, which includes eight aspects, namely, technology and equipment of ZPEB, the reform of ZPEB, human resource of ZPEB, experience of ZPEB and comparative advantages of ZPEB, petroleum market of world, relationship between China and countries which are abundant in petroleum and the petroleum policy of China.In chapter 4, the author discusses in detail the suitable target market and entry mode for ZPEB, which includes two aspects, i.e. target market analysis and selecting, entry mode analysis and selecting.In chapter 5, the author summarizes the challenge faced ZPEB and puts forward specific suggestions for ZPEB.