| This paper tries to analyze the problems existing in the market structure of Chinese present insurance industry and bring forward the way to optimize the market structure. Firstly, the paper makes the positive analysis on the market structure of Chinese insurance industry .The analysis focuses on concentration ratio, scale economy, otherness of products and barriers to entry and withdrawal. Secondly, the paper studies the influence of the market structure of the insurance industry on the market conduct and the market performance. Then, the paper brings forward the ideal market structure of Chinese insurance industry based on the positive analysis about the development of foreign insurance industry and the theoretical analysis about the market structure of the insurance industry. At last, the paper emphasizes on the way to optimize the market structure of the present insurance industry. |