Group Of The New Line Of Road Passenger Transport Development Strategies Research

The thesis applies strategy management theory, core competence theory and competitive strategy theory, analysis New National Express Transportation Group(NNE) SWOT, structure of strategy environment and highway transport industry and it's tendency. The thesis points out development objective and development strategy of NNE. Nine strategy measures are formulated to achieve strategy objective. The measures include strategy alliance, technology and service keep ahead, organize structure adjust and corporation culture, and so on.The research report can be a strategic guideline for the development of New National Express Transportation Group in near future as well as valuable reference for other highway transportation corporation.