Town Titanium Company's Marketing Strategy Research

The thesis starts with the analysis of TiO2 situation on domestic and outside markets, on the basis of practical situation of our company, which establishes the company's development strategy and differential marketing strategy. Around marketing strategy, it puts forward feasible marketing strategy by applying marketing theory, such as management of product line, product brand and packing, pricing design, choice of marketing channel, advertisement, promotion of sales, public relations, OEM sales, company planning, customer service, construction of sales team and marketing innovation. The strategy stands on present market to ensure keeping advantage, and aims at future changes of market to ensure our company getting stronger. It gives a guideline to the survival and development of Zhenjiang TiO2 company, not only theoretically but also practically.