| With China join WTO, Chinese market economy has developed and perfected progressively and the competition between retail business are becoming more and more sharp, people has gradually realized the importance of customer to the enterprices that is without outstanding customer soruces, the enterprices can not able to develope further. Therefore, it has become a pressing subject to all enterprices when doing business that how to understand more about customer's information and turning this information into "knowledge" so as to provide high quality personnel service, improve customer's satisfaction, maintain and find high value customers.Data Mining is a new technology on information process. The main feature of this technoligy is to extract, transform and analysize large amount of business data in database, then pick up those information that is helpful to business decision. It also can find some unknown, valuable rules among thousands of business customer information data so as to help enterprices phase in intelligent management.This article forcus on applying of data mining and establinshing CSI weight model in CRM system of retail business. Estabilish CRM system based upon data mining and design several data mining models.The concept of this report will bring new idear to business enterprices, help them to improve customer satisfaction and win competition. |
