000 Road Transport Industry, Marketing Strategies,

After China's reform and opening-up for the past more than 20 years, our national economy has been keeping developing at full speed. Thereupon with economic growth, the increase of circulating of goods and materials, the degree of dependence on development of logistic grows with each passing day too. According to World Bank report, the cost of logistics of China accounts for 18% of gross national product. According to the conservation estimate, the present logistics cost of China should be above 1,500 billion RMB. The enormous market makes the modern logistics industry become the important industry in China's economic development and new growth engines. Operation mode of logistics enterprise and how to attract customers and raise customers' satisfaction become the study target by more and more experts and scholars as well.ERZHONG (group) company Deyang Wanlu transportation Co., Ltd.( here in after referred to as Wanlu.) is a logistics enterprise that stripped and set up from ERZHONG(group)company. It offers logistic service to other users.Wanlu is a new developing professional logistic enterprise. It is a great problem to the manager of Wanlu how to seek and foster one's own core competence, how to make appropriate and systematic marketing strategy.Having a partiality for professional interest research, the author has beenpaying close attention to the development ofWanlu all the time, and therefore the above-mentioned problem that company face at present enters his research vision and becomes the selected tile of graduation thesis of the author.The thesis first introduced the development evolution of Wanlu. Then by means of the modern strategic competition theory, marketing theory, the author analysis the current situation management of chances and challenges, strategy and tactics of Wanlu. Carry on analysis and research of the systematic, stage construction. The purpose lies in offering the thinking of development and marketing strategy and tactics suitable for the development of Wanlu in the future. The thesis comprises of four chapters. Chapter one make a general description of the historical development of Wanlu., reviews it's development orbit and main achievements of the company; Then it describes the current situation of Wanlu, especially analyses the institutional framework, resources state of the company.Chapter two first analyses the competition about Wanlu which compete in the logistic industry, separately from threaten of the new comer and replacement, competitor, supplier and buyer. Then the author developed several strategy alternatives by using SWOT Matrix and recommended the basic strategy for Wanlu. Chapter three discusses the goal marketing formulation and marketing strategy of Wanlu. It includes confirmingsegmenting, targeting and positioning.Chapter four analyses the tactics of service marketing of Wanlu by means of marketing mix theory. It includes products tactics, pricing tactics, promotion tactics, place tactics, staff management tactics, customer manage tactics, course management tactics, corporate image tactics. The author thinks: This year is the second year after our country joins WTO, and at the crucial moment when the traditional warehousing and transportation enterprise makes the transition to the modern logistic enterprise, it has very forceful theoretical and realistic meaning of the service marketing tactics of choosing Wanlu by using the modern advanced strategic management and service marketing theory, logistic management theory, combining the characteristics of logistic industry. The exploration that the author makes has an important meaning.With the acceleration of economic globalization process, market strives and aggravates unexpectedly, it's importance has been realized by many people gradually too. The enterprise, by developing the marketing strategy that suits itself as well as making rational marketing mix, could not get lost in the changeable environment. This is exactly the realist...