China's Auto Consumer Research

Auto industry is a key component to the gross economy development. As Chinese Auto industry gradually turns from planning economy to market economy, companies completely participate in the market competition, the key point for the competition is how to appealing to consumers. Only hold loyal consumers, can companies exist and develop, so the core of the competition is to get acquaintances with the consumers. As a result, this article mainly study the purchase behavior, find out the existing consumer demand, provide the company with scientific bases and hope to give helps to the market and production location with the companies. Besides, this article utilize specific cases.