Study On The The Marketing Mix Of T Cellphone Co.,Ltd

With the rapid development of economy of China in this new 21st century, civilian purchasing power goes on improving. More people are going in for higher standards of living than ever and mobile telephones are no longer a luxury as they used to be. Every mobile telephone factory in China is confronted with the question that how they base themselves and develop upon the more and more competitive and prosperous market of China.T Company, a new native enterprise in mobile telephone industry, specializes itself in R&D, production and distribution and grows up quickly. T Company develops well, but its future lies on whether it formulates the effective marketing strategies fitting the mobile telephone market.The thesis studies the present condition and the tendency of domestic mobile telephone market on the background of Chinese entering the 'WTO'. Non-linear regression model is used to analyze and forecast the prospective market capacity in China. Furthermore, we discuss the macro-environment and the micro-environment of T Company and analyze its competence in detail. Special attentions are also paid to Consumer behavior analysis. As a result, this dissertation formulates the marketing mix of T Company, including product, pricing, place and promote strategies.