Liaoning Of Material Supply Strategy

After the reorganization of the state-run large-scale firm petrochemical industry, LiaoYang Branch Company had to purchase and supply the business on its own account. And LiaoYang Chemical-fiber Material Supply Corporation, which supply company for subject supplement, can only keep its core operation by policy related trade. All this made much fuzzy development prospect. LiaoYang Chemical Material Supply Corporation and a lot of similar enterprises were confronted with a series problem of strategy orientation, business procedure reengineering and marketing development.This thesis makes a systematic and detailed study on technical economic characteristics of petrochemical industry, supply and marketing mannel, logistics method and the business resources, and then devises a strategy on the third party's storage providers. In this thesis, storage management strategy is discussed, including infrastructure and resource distribution, business process and organization redesign, information system construction, manufacture management and human resources management. Afterwards the marketing strategy of the third party's storage providers, cost management strategy and consumer relationship management is also designed.