Study Of International Airline Passenger Marketing Strategy

Under the conditions of the WTO's agreement of china and trend of economy's globalization, our enterprise has to face competition. How to win in such competition and to further enforce its competition status has been a strategic problem, which must be researched.Starting with general theory of enterprise strategy and on the basis of analysis of macro environment in economy, science and technology and industry faced by Air china, and its potential resources, this paper puts forward a development strategy which will be executed by the company at present and for years to come. I.E.Finally, this paper analyses Air china's sales and marketing strategies marketing strategy.