Competition In The Industry Trend Of Mini-cars And Mini-car Plant In Liuzhou Countermeasures Research

Mini-car industry development in China is a successful example in the condition of Chinese market economy, it's always one of the important factor that propel the steady increase of auto market of China. Through about two decade development, the total amount of mini-car increased from 0.06% to 26.4% of total amount of auto all over the country now and the amount of produce and sale are up to 540,000 units. According to the challenge principle of "who is the best who is the winner" in the market, the number of the mini-car manufacturer decreased from early over one hundred to recent five.In this article , base on extensive data collecting and investigation, the mini-car developing and competing status of China, as well as the developing status (including enterprise, production ,market ,product, etc . ) of Liuzhou Wuling Motors which is one of the five mini-car manufacturer are deeply analysed and studied .This article also discussed the competing environment that Liuzhou Wuling Motors faced, then provided the developing strategies .