Business Travel To Bring In One To One Marketing Theory

Business tourism market grows fastest in tourism market. It has very big developing space. Chinese business tourism market is a new market, now. Our business tourism enterprises still use the traditional marketing theory. So, they have many problems like marketing concept problem, management ideal problem and marketing tactics problem, etc.This paper mainly wants to prove the one-to-one marketing theory is the useful modern marketing theory to business tourism enterprises in this information age.Through using the new marketing theory, business tourism enterprises can solve many actual problems and get the wider developing space.This paper has five parts: the first part analyses the one-to-one marketing theory and introduces the research of the theory; the second part gives a clear concept and connotation of business tourism; the third part analyses the problems of business tourism enterprises; the fourth part introduces how to use one-to-one marketing theory in business tourism enterprises and the changes brought by the theory; the last part draws a conclusion of using the one-to-one marketing theory in business tourism enterprises.