Based On Customer Value Theory Tourist Areas Of Marketing Research

Customer Loyalty in tourism industry is different from that in other industries. For sightseeing tourists,they will show their loyalty by recommending the scenic spot to their friends;While for those vacation tourists,they will choose to spend their holidays in the scenic spot more often in the future. Customer Loyalty originates from the satisfaction and identification of the value provided by tourism areas. The value covers the service provided from before the purchase to after the trip. When the actual value surpasses the expectation,satisfaction will generate. So besides the six basic elements and the price,the factors influencing tourist satisfaction include expectation,information service and so on.This paper is concentrated on the conception of value. Firstly the value tourists need is defined,that is,a perfect experience;meanwhile,the value loyal customers create for tourism areas is also analyzed. The common way to create perfect experience and cultivate loyal customers and the methods to carry out marketing by making full use of "word of mouth" and tourists' opinions and suggestions are put forward based on this. At last the case of Qiandao Lake is analyzed and countermeasures are given based on field research.The practical sense of this article is to bring in a new thinking style to the administrators of the scenic spots,a style which advocates developing tourism product from the tourists' stand,caring the whole process of tourism and providing complete settlements. It's very important to forge the conception of "brand",have an overall understanding of "Customer Value" and attach enough importance to customers' opinions and suggestions. Only by pursuing all this can we gain long-term profit and continuous development.