Green Marketing Strategy Of The Chinese God Group Study

The environment is getting worse and worse when people are expecting the beautiful 21st century. There is an unavoidable problem in front of us: How to develop the economy while protect the environment. The enterprises fell great pressure from people's increasing concern about the environment. However, the rise of green consumption, the popularity of green food and the rise of environmental protection industry given them an opportunity. Faced with the market competition, the enterprises should take green marketing as their best choice to reinforce their competitive ability. That is, the enterprises which execute green marketing first can occupy the market. This is the only way for the enterprises to adapt to the market competition.Tangrenshen Group is one of the leading enterprises in agriculture industrialization, whose green market strategy is essential and also has profound significance to its growth and adapting to the interior and exterior environment.This paper points out the Tangrenshen Group can seize the chance of green consumption, occupy a good position in the new round of market competition and grow in the green wave, only after it executes the green market strategy, based on the study of Tangrenshen Group's history, the development of its marketing conception and its enterprise culture and what's more, the analysis of its interior and exterior environment.