Otc (non-prescription) Pharmaceutical Marketing Strategic Management

The classifying Administration of Pharmaceutical has started in our country. The pharmaceutical is divided into Rx and OTC. A lot of foreign big pharmaceutical enterprises have entered into Chinese market, so they brought much bigger competitive pressure to Chinese pharmaceutical corporations.Many of our Chinese pharmaceutical enterprises are not familiar with OTC drugs marketing. Because there are immense differences between Rx marketing and OTC marketing. The Product, Brand, Corporate Culture, Price, Place and Terminal Promotion are main points of reasoning in my article. Theoretical analyses plus cases of marketing are used to every argumentation. In my article, some new ideas about OTC drugs marketing are given, the importance of Brand marketing is emphasized and some feasible ways of Brand founding are concluded. Also, I analyse the importance of Corporate Culture which is like soul behind the marketing. By this article, readers maybe get some helpful ideas about OTC marketing.During the course of OTC drugs marketing, our pharmaceutical enterprises should make great efforts to achieve long-term success by strategic design. In details, six main factors are fundamental keys which are good products, excellent brand, , attractive Corporate Culture, reasonable price, effective place of sale and expedite terminal sales.DU XU (MBA) Directed by...