Studies On The Development Of The Sunlight Service Brand Culture In Jingcheng Power Supply Branch Office

Using the way of operate the brand operates the service, using the service chain increase the value of brand, activating continuously the desire of electric power consumers to buy the fee, this kind of thought and practice is not seen much in the electric power business enterprise, therefore, with the launch of sunlight service acts of Jingcheng power supply branch office, Jingzhou electric power bureau ,all levels of leaders give the high degree value, the staff pay attention to it filling with enthusiasm, electric power consumers give full cooperation and support, the public in social gives extensive concern, every kind of medium proceeded the report to the bureau's sunlight service activity successively, and call it as "a marketing revolution of power supply business enterprise, a kind of marketing concept of creative, a kind of service principle strides over. The culture content of the sunlight service brand is what, and how it is developed as a kind of brand, how to manage, again how to promote its culture value, how to develop the sunlight service brand into advanced enterprise culture according to the advanced cultural request in society. In this many problems, I participated in the tutor's research about this, lesson. This thesis belongs to the tutor's lesson and as a part of it, The point studied the following problem totally: First, proceed to discuss systematically with the concept of the brand and the sunlight brand; next, proceed to study the development and management of the culture of sunlight service brand completely; in the thesis finally, announce to public how to promote the sunlight service brand culture value according to the advanced cultural request in society.