Study Of The. Jiuzhitang Core Competitiveness

Core competitive power is a unique ability of supporting the enterprise to maintain competition advantage after effectively integrating enterprise resources. It is characterized by value, extension, uniqueness and organization, and has five basic elements such as innovation technology ability, resources advantage, marketing ability, management coordination ability and enterprise culture cohesion. We will study the core competitive power of JiuZhiTang Co., Ltd (hereinafter referred to as JiuZhiTang) according to analysis & assessment of the composition elements of enterprise core competitive power. 'Innovation ability is the core element of core competitiveness in enterprises. JiuZhiTang established an innovation technology system that takes medicine institute, technology department as its main body, and now it is looking for new and novel products, and enterprising spirit has become the resource of JiuZhiTang competitive power.Enterprise resources include tangible asset and invisible assets, and an efficient integration of various resources is the fundamental of core competitiveness. Brand is the most valuable invisible assets of JiuZhiTang, and is the important component of core competitive power for JiuZhiTang.Enterprise marketing capability is the fundamental of nourishing core competitive power in an enterprise. The marketing competitive power of JiuZhiTang mainly embodies in the aspects of sales network of non-prescription medicine market and consumer's loyalty to the brand.Administration & coordination ability is a unique organization & management ability and also its guarantee of core competitive power. JiuZhiTang formulated a scientific management mode that is in accordance with enterprise personality. It has an unique management experience in such aspects as human resources management, production & quality management, cost control, information management and so on.Enterprise culture includes core ideas, behavior culture, esprit de corps and so forth, Enterprise culture of JiuZhiTang has penetrated into its long-term development strategy, and deeply permeated into the code of conducts of every staff and every link of enterprise management. With enterprise's continuous development and renew, they finally become enterprise cohesion and source of JiuZhiTang by basing on the unique brand competition advantage of its products and service on the market.Assessment system for enterprise competitive power is the identifying and testing technology platform of enterprise competitive power. We take Tong Ron Tang that is the first brand in Chinese medicines as the model enterprise, and have an assessment on core competitive power of JiuZhiTang by means of competence. Comparison result demonstrates that JiuZhiTang has a gap in scale power in comparison to that of TongRenTang, and its management efficiency is somewhat less than that of TongRenTang. They have their respective regional competition advantage of brand competitive power in China, and there is not an evident difference in other competitive power index.Therefore, core competitive power of JiuZhiTang can be induced as "a brand competitive power that takes enterprise culture as its support, innovated products and service as its carrier, market network and customer relationship as its channel, and interior management as its safeguard".