| Due to falling behind foreign large petrochemical companies in management, China Petrochemical Corporation (SINOPEC) will confront more pressures while China enters WTO. The competitive power of SINOPEC products will be a big problem in market competition. This thesis analyses the market competition of petrochemical products and key factors which affect competitive power of products, it also presents some proposals in operational management of SINOPEC enterprises to increase the competitive power of SINOPEC products. According to conditions of cost, quality and marketing ability of SINOPEC products, the author considers that SINOPEC should adopt low-price strategy constantly, strengthen the non-price competition that will enhance the competitive power in a short time. |
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