Research On Legal Issues About Tourist Consumers’ Rights Protection In Our Country

With the sustainable development of economy and improvement of people’s material living standards,people in our country pay more attention to their spiritual life.In this context,the tourism industry,as a sunrise industry,has developed rapidly and has gradually become a driving force for the growth of our country’s national economy.However,in the process of the gradual development of the tourism industry,many serious damages to the rights and interests of tourism consumers also cannot be ignored.If legitimate rights and interests of tourism consumers cannot be effectively protected,not only tourism consumers will lose their enthusiasm of travelling,but the sustainable and healthy development of my country’s tourism industry will be impeded;therefore,it is necessary to effectively regulate the protection of the rights and interests of tourism consumers.Analyzing the legal system of tourism consumers’ rights protection in tourism industry of developed countries such as United States and Japan,and draw useful experiences that can be applied to our country.At present,the existence of using false advertisements to deceive tourism consumers,forcing shopping,and privately increasing self-funded items demage consumers’ rights sustainablely.This article analysis the problems of the incompleteness of the relevant regulations of the punitive damages system in the Tourism Law,the lack of effective supervision of travel agencies and tour guides,and the incomplete online remedies of travel disputes.At the same time,it proposes that the punishment scope of damages in travel contracts should be expanded.To promote the healthy development of China’s tourism industry,to protect travel consumers’ rights,and to resolve obstacle of travel consumers’ ’ protection,such as the scope of application,standardizing the calculation of punitive damages,strengthening the supervision of tour guides,and improving the online arbitration mechanism for travel disputes.The legal dilemma faced by protection.