Study Of The Situation And Development Trend Of Chinese Industrial Washing Machine Manufacturing Industry

After 30 years development, China Industrial Washing Machine Manufacturing( hereinafter referred to as the manufacturing) , as a branch of Light Machine-driven Industry, has developed to certain scale with total annual sales income up to RMBI billion. By taken this manufacturing as object of study, the paper analyzes its present marketing status and trends of development on the basis of theoretical study, such as marketing research, marketing, strategy of competition, etc., and first-hand information obtained from practice marketing research. On section of present status analysis, the paper firstly analyzes the attractive ability of the manufacturing by using method of weighted addition. Then, the paper separately analyzes the marketing status of leading manufacturers i.e. marketing mix analysis; comprehensive competition analysis; segment market analysis and customers?behavior analysis and the deference between the home and international. On the section of trend of development study, the paper firstly analyzes the relevant factors, which is influencing the development of the manufacturing. The relevant factors include relevant trades such as washing and dyeing business, hotel business etc., e-commercial, WTO, level of technology including electromechanical and chemical technology, the roles of state. Then, the paper predicts the sales volume of the manufacturing during the Tenth Five Year Plan Period by using the method of multiple regression analysis.