Probing Into The Localization Design Of Chinese Washing Machine From The Development Of Washing Machine

China's home appliance industry has kept making the price war because of the reason of technology " homogeneity " during these years. Washing machine trade faces such crisis too." Homogeneity " means that the products have no difference, it is very difficult to attract consumers. At this moment, " localization design " became one of the methods to solve this problem.The washing machine evolves from the west first, transforms via Japan, after inventing the top loader, and then introduces to China. Afterwards Chinese usher the roller from Italy and the agitator from the United States. Because Chinese life style, consumption idea, economic condition, etc. are different from these countries. They have their own characteristics in the use of washing machine and have their own needs in the function and the style. Domestic enterprises carry on the new design to the washing machine that is introduced according to these demands, form many categories, meet many kinds of localization washing machine of consumption demand finally. Such a process is" localization" and the design is" localization design".A native culture is the influence factor of the localization, which is made up of three parts: material culture , spiritual culture , system culture. The washing machine originally in the article belongs to the implements culture in the material culture. After product spreads from one place to another during the spreading of culture, it is influenced by the native spirit culture and economy culture in the material culture. And the result is that new product appears, which is localization of product.Chapter two in the thesis narrates the formation's process of washing machine in the Western, and the development's process of passing through Japan and spreading China, which is the localization process of the Chinese washing machine. In this course some characteristics of localization form gradually, such as the difference of city and country, diversification, minitype and so on. All these are Chinese washing machine localization phenomenon. Chapter four is on the basis of this phenomenon, excavate the influence factor of localization design. According to the several analysis of front chapter, I propose two localization motion that washing machine design, and has done the corresponding localization design.